Our History

Get Out There!

Welcome to our outdoor clothing brand, based in beautiful West Michigan. We are passionate about getting outside and exploring all that this region has to offer. From the great waters to the stunning shorelines, we are inspired to paddle, hike, and reconnect with nature.

Est. 2017

Our Story

Our story begins on the peaceful shores of Lake Michigan, where many of us grew up surrounded by the natural beauty of the Great Lakes. From childhood, we spent our days exploring the dunes, skipping stones, and chasing sunsets. These early experiences fostered a deep connection to the land, and as we grew, so did our love for Michigan’s great outdoors.

Eventually, our paths led us to the Upper Peninsula, where we found adventure on the rugged shores of Lake Superior. Whether it was camping with friends beneath towering pines, biking through scenic trails, or kayaking in the crystal-clear waters, the outdoors became a part of who we are. It was during these moments—climbing rocks, hiking forest paths, and sharing campfires—that we realized how powerful these places were in bringing people together.

As a team, we wanted to bring that sense of connection to others. With our shared passion for design and outdoor exploration, we founded a brand that captures the essence of the Great Lakes experience. We create apparel that is not only comfortable and functional for the outdoors, but also reflects the retro designs and iconic destinations of Michigan. From the shores of Lake Michigan to the cliffs of Lake Superior, our gear celebrates the landscapes we love.

Now, we continue to explore, create, and grow as a company, building on the traditions of adventure that shaped us. Each of us brings our own story, but together, we design for the shared love of the outdoors. We hope to pass this passion on to future generations, whether it’s through the clothes we make or the memories we help create. Our company isn’t just about the gear—it’s about celebrating the people, places, and experiences that make the Great Lakes so special.

Our Future

Growing Fast

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Offices

Regional offices around the world

Core Values

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Cruises & Water Tours

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Night Life

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Hiking

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